Illustration for The Collective Kula
About: The Collective Kula is a yoga community that trains, equips, and helps deepen yogis and yoga teachers in their practice through an online portal and in-person offerings, including worldwide yoga retreats and trainings.
Project Scope: The owner came to me wanting to create 90 yoga illustrations to add alongside her branding and in collateral material including yoga training flash cards, merchandise, website content, and other marketing materials.
Audience: Yogis and those who seek to teach yoga
Visual Direction:
- Clean, Playful, Luxurious, Consistent
- Diversity of body type, gender, and ethnicity represented in the figures
Color Palette: Clean, Earthy, Diverse Skin Tones
